updated 12:45 pm EDT, Fri May 28, 2010
Microsoft sets ambitious goal for WP7 arrival
Microsoft revealed that it may have aggressive goals for Windows Phone 7 through a presentation at ReMIX in France. The company endorsed IDC data that showed it shipping a total of 30 million WP7 smartphones by the end of 2011. Much of the increase would be helped by the rise of smartphones, which could account for 40 percent of sales in 2011 compared to just 14 percent this year.
The estimate seen by MTW, while not directly controlled by Microsoft, would mark a distinct reversal of the current pattern for Windows Mobile. Just 3.7 million Windows Mobile phones shipped in the winter and could leave Microsoft shipping less than half IDC's number this year. Sales could be lower still as any rebound from the formal launch of WP7 in the fall could be offset by declines as customers either wait for the new OS or decide on alternatives like Android and iPhone.
Any resurgence may also not be enough to offset better sales from rivals. Apple so far hasn't grown as quickly, having shipped about 51.2 million iPhones since 2007, but is poised to outperform Microsoft's 2011 goal this year. More demand and a possible CDMA version could result in 40 million iPhones shipped in 2010 and an even higher number the following year. Android phones are shipping at a rate of at least 100,000 a day and could also eclipse Microsoft quickly.