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MS hopes to sell 30 million Windows Phone 7 devices by 2011

updated 12:45 pm EDT, Fri May 28, 2010

Microsoft sets ambitious goal for WP7 arrival


Microsoft revealed that it may have aggressive goals for Windows Phone 7 through a presentation at ReMIX in France. The company endorsed IDC data that showed it shipping a total of 30 million WP7 smartphones by the end of 2011. Much of the increase would be helped by the rise of smartphones, which could account for 40 percent of sales in 2011 compared to just 14 percent this year.

The estimate seen by MTW, while not directly controlled by Microsoft, would mark a distinct reversal of the current pattern for Windows Mobile. Just 3.7 million Windows Mobile phones shipped in the winter and could leave Microsoft shipping less than half IDC's number this year. Sales could be lower still as any rebound from the formal launch of WP7 in the fall could be offset by declines as customers either wait for the new OS or decide on alternatives like Android and iPhone.

Any resurgence may also not be enough to offset better sales from rivals. Apple so far hasn't grown as quickly, having shipped about 51.2 million iPhones since 2007, but is poised to outperform Microsoft's 2011 goal this year. More demand and a possible CDMA version could result in 40 million iPhones shipped in 2010 and an even higher number the following year. Android phones are shipping at a rate of at least 100,000 a day and could also eclipse Microsoft quickly.


By Electronista Staff

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iPhone, industry, Microsoft, Google, Windows Mobile, Android, mobile phones, Apple, Windows Phone

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Previous Comments

  1. Foe Hammer

    Fresh-Faced Recruit

    Joined: Feb 2005

    +3
    05/28, 12:56pm | reply

    As They Say ...

    You can hope in one hand and make doody in the other and see which one fills first.


  1. trevj

    Fresh-Faced Recruit

    Joined: Dec 1999

    +8
    05/28, 12:58pm | reply

    And...

    I hope to develop super hero powers by the end of the year.


  1. lkrupp

    Junior Member

    Joined: May 2001

    +7
    05/28, 01:15pm | (1 reply) | reply

    Well...

    The Kin is going gangbusters, right?


  1. Paul Huang

    Dedicated MacNNer

    Joined: Sep 1999

    +6
    05/28, 01:15pm | reply

    Free phone and $100/month service

    This would be the only way to 'sell' that many.

    People have finally realized that Windoze interface is c-r-a-p.

    Too late.


  1. iphonerulez

    Fresh-Faced Recruit

    Joined: Nov 2008

    +4
    05/28, 01:27pm | reply

    I can't imagine what Microsoft could do

    to kickstart sales that high, that fast. Most smartphone vendors just left Microsoft for Android and Android is free, free, free. Did I mention that Android is free? What smartphone vendor wants to pay for an OS license if both OSes are of near equal quality. I'm not knocking Microsoft, but all the competition really seems daunting to just up and establish a new user base so quickly. Even the old WinMobile fanboys say they don't want an OS that doesn't support multitasking. And lord help them if it doesn't support Flash. I say MS will be lucky to sell three million by 2011.


  1. icewing

    Fresh-Faced Recruit

    Joined: May 2008

    +4
    05/28, 01:49pm | reply

    This just in...

    Apple's market cap has grown larger than Microsoft's...and Ballmer's Reality Distortion Field has grown larger than Job's...


  1. Jonathan-Tanya

    Fresh-Faced Recruit

    Joined: Oct 2004

    0
    05/28, 01:56pm | (1 reply) | reply

    HTC HD2 provides a clue

    The business model is the difference. Enough manufacturers, with enough choices, eventually one stumbles upon the right answer.

    It doesn't always work...with MP3 players, nobody made a good experience, and finally MS switched plans and made the Zune in-house.

    But, t-mobile having a mini-hit on a WinMo 6.5 device, provides some detail how this might be done.

    Imagine giving everyone an apple-like, android-like experience, but having it sit on top of Win 7, and then claim it works better because its that OS you already know -- and then further imagine that as the SmartPhone share goes from 14% of the total phone market to 40% of the total phone market - that's a move downmarket.

    The downmarket is not an area where Apple always does well, and they haven't enunciated any plans so far to compete downmarket....but Microsoft surely will. 30 Million is not much - Nokia sells 100 million phones per quarter....thats feature phones and smartphone included.

    MS is looking for a modest marketshare...they have the brand to do it, they will exceed this goal, by far. And because they set such a modest goal, by exceeding it, the news will be that MS is 'hot' again...and wa-la, they'll be back in the game a bit.


  1. byRyan

    Fresh-Faced Recruit

    Joined: Jun 2007

    +2
    05/28, 01:59pm | reply

    laugh out loud

    now I know that people toss around this LOL so much when the really mean -CSTS (chuckling silently to self) but this made me actually laugh out loud.

    Really microsoft?!?!? WinMo7 can't even match the features of iPhone 1.0 and you think you've got a fighting chance in a market that has already left you behind?

    And Really?? Your interface looks atrocious and you have to start at ground zero with 3rd party app development, and all your hardware partners are leaving you for a better OS that has more features and is free.

    And your are basing these numbers that the market for pricey phones with expensive plans will MORE THEN DOUBLE in a time when the global banking system is in crisis, people are still out of work and foreclosures are still a huge problems... Really!?!?


  1. Tralthamidor

    Fresh-Faced Recruit

    Joined: Jun 2007

    +2
    05/28, 02:00pm | reply

    Reality?

    MS knows for fact that can't and won't sell that many. They are just trying to convince the developers that they are dedicating resources to it and that everything won't go poof after they have spent 6 months of their lives writing software.

    Developers know that in the past, when MS creates a tidal wave, everyone that gets on board makes money. Unfortunately for MS there is a tsunami coming at them from the opposite direction and they don't have a paddle...


  1. Fonejacker

    Fresh-Faced Recruit

    Joined: Jan 2010

    +3
    05/28, 02:02pm | reply

    Are they taking drugs?????

    Microshaft will be lucky if they sell 3, let alone 3 million. Is it April 1st?? 2010/2011 will show Microshaft sales will be down, MS Office down, Explorer down, Windows 7, Windows Mobile or what ever, will be down, MS shares down, MS value down. Bit of a downer all round. MS copycats can't keep up, but innovation wasn't something they understood or ever will. They are stuck with a crappy desktop OS, MS Office equivalents doing nicely, no mobile phone, no music device, no magazine reader device, no TV device, beginning of the end???? Oh yes, big time. There is a God, he uses a Mac.


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